Sample of capabilities
Foreign ads
Managed brand, wrote marketing plans and communications briefs for brand relaunch with new fragrance, packaging, TV ad, and natural on skin position. Beat Camay…
Broadcast ads
Supervised planning and communication briefs leading to energizing the image of this old brand based on TV commercial without dialogue.
Articles and proposals
My broadest reach articles in national and regional press have been about sailing and travel, but I also write on professional topics and proposals .
Websites
Complete redesign, content overhaul, copywriting, refocused message.
Campaign Launches & Communications
Comprehensive
Internal – Plans, multi-channel strategies expressing short term needs within creative parameters of long term initiatives; stakeholder relationships management.
External- Image driven targeted campaigns, all media -creative briefs, planning, budgeting, content creation, agency supervision.
Or, Project based
Collateral, websites, articles, manuals, video scripts.
Brand Revitalization
Evaluation, all marketing mix element upgrades (product attributes, media, channel partner engagement, sales support, events), end-to-end launch sequence management. Vendor and agency selection, supervision. B2C and B2B (SMB) and nonprofit.
Startups
Marketing strategy, advertising, app design (content, copy), packaging, launch campaign, Beta test, pitch decks.
Personal affinity for engagements in environment, CPG, upscale services, consumer driven apps, French products.
Recommended tools for creative marketing types: https://www.open.ai/dalle-e-2 http://www.buildersociety.com